Established as an art consultancy in 2009 by James B. Lee, BB&M initially worked in partnership with PKM Gallery, Seoul, to create an exhibition program which quickly positioned the gallery at the forefront of the contemporary art sector in Asia.

BB&M was responsible for bringing in and cultivating the careers of such prominent and critically relevant contemporary Korean artists as Lee Bul, Bae Young-whan, Minouk Lim, Park Chan-kyong, Bek Hyunjin, and Ham Jin. BB&M was also the first to organize shows in Korea of Hernan Bas and Katie Paterson, two of the most acclaimed artists of their generation.

BB&M's newest incarnation as an independent gallery is a collaborative effort between James B. Lee and Si Young Hur, who brings decades of experience in the commercial sector as Director at Gallery Hyundai and PKM Gallery and as Partner at Gallery Baton. In her previous posts, Ms. Hur was responsible for organizing and overseeing exhibitions of such artists as Liam Gillick, Olafur Eliasson, Thomas Struth, Robert Rauschenberg, and Yun Hyong-keun, a key figure in Dansaekhwa.

Encompassing over 233 square meters (2,500 square feet) of exhibition space over two levels, including a double-height space with a 5.4-meter (17.5 feet) ceiling, BB&M is located in the culturally storied district of Seongbuk-dong, in the vicinity of Gansong Art Museum, the first private modern art museum in Korea established in 1938.

BB&M inaugurated its gallery space on October 15, 2021, with a solo exhibition dedicated to Lee Bul, widely recognized as the foremost Korean artist of her generation and among the most internationally prominent contemporary artists to emerge from Asia. Notable forthcoming exhibitions include solo presentations of other artists represented by BB&M: Bae Young-whan, recognized as a central figure in contemporary Korean art for his incisive melding of vernacular Korean beauty with neo-conceptual strategies and a social consciousness informed by the legacy of Minjung Misul (a politically charged genre that emerged amid the pro-democracy movement in the 1980s); and Heecheon Kim, a young artist whose meteoric rise has been fueled by video works that appropriate the post-Internet language of online video games, identity-altering apps, and augmented and virtual reality to delve into the blurred boundary between reality and pseudo- and parallel realities in the technologically-charged urban environment of Seoul.



    James B. Lee, Founding Principal, brings decades of varied experience in the art world, as a writer for such international magazines as ARTnews (New York), Flash Art International (Milan), and Art AsiaPacific (Hong Kong); in institutions, as the Head of Exhibitions at Artsonje Center, Seoul, and the Director of Exhibitions at the Gwangju Biennale Foundation; and in the commercial sector as Partner at PKM Gallery, Seoul. Mr. Lee was trained in finance at the Wharton School, University of Pennsylvania, before earning a master’s in writing from Columbia University, New York. 

    Si Young Hur, Principal, earned a BFA in painting from the Rhode Island School of Design and an MFA from Hong Ik University, Seoul, where she studied with major figures in the Dansaekhwa movement, notably Park Seo-bo. Ms. Hur went on to study art management at ICART, Paris, and embarked on a career in the commercial art world, first working at a Paris gallery that exhibited Lee Ufan. Upon returning to Seoul, she served as Director at Gallery Hyundai and subsequently at PKM Gallery.